Job Details

Digital Media Specialist

Position Number: 6706099
Location: Santa Clara, CA
Position Type: Public Relations, Marketing and Communications

Digital Media Specialist

Position Title:
Digital Media Specialist

Position Type:
Regular

Hiring Range:

$33.94-$40.72/ per hour; Compensation will be based on education, experience, skills relevant to the role and internal equity

Pay Frequency:
Hourly
A. POSITION PURPOSE
The position reports to the Associate Director of Marketing and Communications and provides support for the School of Education and Counseling Psychology's (ECP) website and digital media presence used to market the School and its programs. The person in this role will assist in maintaining ECP's presence across social media, our website, and digital marketing channels. The position identifies, recommends, and develops web resources, digital media, communication materials, and technology improvements that are consistent with the goals and strategic directions of the University and the ECP.

The position must be able to deliver projects successfully and on time with little
oversight and may hire, train, supervise and evaluate student workers, as necessary.

B. ESSENTIAL DUTIES AND RESPONSIBILITIES

ECP's Website, Social Media, and Advertising used to Market ECP

Assist the Associate Director with website evaluation and redesign, including:

-Serve as a resource to faculty and staff to create and edit ECP web pages, including content, images, links, structure, design, and functionality.

- Propose and assist in execution of new website design elements to refresh website look and feel.

- Work closely with student web assistant in facilitating these changes.

Assist in strategy development and creation of advertising assets for digital marketing campaigns.
Maintain ECP's social media presence by generating content ideas, facilitating execution of these ideas, and posting them across ECP social media accounts.
Assist supervisor by maintaining the ECP's social media content calendar.
Run analytics for ECP social media channels through University social media management tools.

Content Creation and Design Work

Assist Associate Director with development, design, creation, and maintenance of all ECP media content, including post-production editing of video and photography.
Assist Associate Director in photographing and taking videos at key School events.
Assist Associate Director in the conceptualization, creation, and sharing of engaging content to be used across ECP digital channels that align with ECP and University goals.
Assist in content strategy and content creation for key marketing campaigns for the School.
Assist Associate Directgor in additional design needs as assigned for ECP marketing and admissions teams.

Online Software Applications, Data Collection, and Emerging Technologies

Support the maintenance, and troubleshooting of various ECP electronic/online software applications to ensure ECP's marketing messages are current and presented in a professional manner. Such electronic applications may include ECP's digital signage, and TerminalFour, SCU's website development platform.
Identify opportunities to leverage new technologies in ECP's marketing efforts.

Other Duties as Assigned

Complete special projects assigned by the Associate Director of Marketing and Communications.
May represent ECP Marketing and Communications team in meetings and/or committees.

PROVIDES WORK DIRECTION

May supervise student employees.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential
duty satisfactorily. The items below are representative of the knowledge, skills, abilities,
education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative
working relationships within a diverse multicultural environment.

1. Knowledge

Demonstrated ability to learn, apply new web design, development software, and best practices.
Strong knowledge of Facebook, X, LinkedIn, and Instagram platforms, and appropriate digital media and strategic marketing practices for each.
Knowledge of Search Engine Optimization best practices
Foundational understanding of university wide media services and technology support systems to support ECP faculty, staff and students.
Understanding, support of the Jesuit tradition of education, and a commitment to the fundamental values of service to others, community and diversity.

2. Skills

Excellent people skills, especially working with faculty, students and staff from varying educational and cultural backgrounds and varying technical expertise.
Strong writing, editing, and design skills.
Strong communication skills, especially in regards to working successfully with others, updating supervisor on work progress, and describing new ideas andprojects.
Strong attention to detail and drive to produce high quality, polished work.
Knowledge of current HTML Standards.
Must be proficient in design and editing software. The individual in this position will use Adobe Photoshop, Canva, InDesign, Lightroom, and video editing apps and should be proficient with most or all of these tools.
Must be proficient in Google Suite tools (Docs, Sheets, Forms, Slides, Calendar).
Must be proficient in taking high quality photos and shooting video on a mobile device.
Experience with content management systems, specifically Terminal Four is a plus.
Basic experience with shooting photography on a professional camera is a plus.

3. Abilities

Demonstrated ability to implement projects and meet deadlines.
Ability to work independently and as a team member.
Ability and willingness to approach content creation and design with creativity and fervor.
Demonstrated ability to juggle multiple projects simultaneously and prioritize responsibilities appropriately across these projects.
Skills in mentoring student employees.

4. Education

Bachelor's degree required

5. Years of Experience

1-3 years of relevant experience required

PHYSICAL DEMANDS
The physical demands described below are representative of those that must be
met by an employee to successfully perform the essential functions of this job. In
accordance with the Americans with Disabilities Act, as amended, the California
Fair Employment & Housing Act, and all other applicable laws, SCU provides
reasonable accommodations for qualified persons with disabilities. A qualified
individual is a person who meets skill, experience, education, or other
requirements of the position, and who can perform the essential functions of the
position with or without reasonable accommodation.

Considerable time is spent at a desk using a computer terminal.
Travel to other buildings on the campus.

The work environment characteristics described below are representative of
those an employee encounters while performing the essential functions of this
job.

Typical office environment.
Offices with equipment noise.
Offices with frequent interruptions.

Telecommute

Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/.

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team at hraccommodations@scu.edu or by phone at (408)554-5750.

To view the full job posting and apply for this position, go to https://wd1.myworkdaysite.com/en-US/recruiting/scu/scu/job/Santa-Clara-CA/Digital-Media-Specialist_R6818