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Executive Director, Digital Strategy & Operations
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Position Number: 5828769
Location: Syracuse, NY
Position Type: Business - Marketing and Sales

Executive Director, Digital Strategy & Operations

Job #: 041496
Location Syracuse, NY
Pay Range: $121,000 - $135,000
Hours: Standard University business hours

8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full-time

Job Description:
The Executive Director of Digital Strategy and Operations is the lead for digital communications, marketing and systems for Advancement and External Affairs. This role creates and manages a high-ROI digital infrastructure that includes platforms and systems for online giving, email marketing, event registration sites, AEA websites, mobile technologies and other related areas. This position leads a team of digital professionals responsible for the day-to-day management of these systems, alumni/donor engagement and the execution of communications and other tactics using those systems. They create and maintain collaborative and productive relationships with AEA departments and communications staff in the schools, colleges and units to ensure effective and consistent use of AEA digital strategy, systems, processes and operations platforms. This position is critical in creating a cadence of improvement for digital platforms to create operational efficiencies and ensure timely and accurate data synchronization.

Qualifications:

Job Specific Qualifications:

Responsibilities:

Develop and manage AEA digital strategy for online giving, email marketing, event registration sites, AEA websites, mobile technologies and other related areas, creating a high-ROI digital infrastructure.
Ensure strategies and tactics align with University digital strategy.
Develop and execute a cadence of improvement for all platforms and lead efforts to create data synchronization, CRM integrations and operational efficiencies. This includes but is not limited to centralizing and transferring data through APIs and other automated processes and leveraging AI capabilities.
Serve as the primary Advancement Communications and Marketing liaison with AEA Services, Systems and Intelligence and Technical Support Services.
Lead divisional efforts regarding digital strategy and provide subject-matter expertise related to the platforms and processes in the digital strategy and operations portfolio.
Implement processes and other tactics to ensure close partnership with central teams and AEA staff in the schools, colleges and units to improve their use of the above digital platforms and technologies for fundraising and alumni engagement.
Develop, socialize, improve and enforce digital best practices.
Ensure content presented on digital platforms adheres to compatibility and accessibility standards as well as developed best practices.
Develop and implement training on the platforms in the digital strategy and operations portfolio.
Direct, train and supervise the digital strategy and operations team, consisting of digital engagement and digital services directors, managers and specialists who are responsible for the day-to-day implementation, operation and systems for online giving, email marketing, event registration sites, AEA websites, mobile technologies and other related areas.
Manage expenditures for digital efforts against allocated budget.
Monitor contracts for team's digital services and platforms and prepare budget recommendations based on projected renewal costs.
Recommend cost-saving measures and efficiency improvements where possible.
Other duties as assigned

About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Application Deadline:
Full Consideration By:
Open Until Filled:
Priority Consideration:

To apply, visit https://www.sujobopps.com/postings/107524

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.